SECTION 1 – WHAT DO WE DO WITH YOUR INFORMATION?
When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.
When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.
Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.
SECTION 2 – CONSENT
How do you get my consent?
When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.
How do I withdraw my consent?
If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at firstname.lastname@example.org
SECTION 3 – DISCLOSURE
We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.
SECTION 4 – SHOPIFY
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.
Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.
If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
For more insight, you may also want to read Shopify’s Terms of Service (https://www.shopify.com/legal/terms) or Privacy Statement (https://www.shopify.com/legal/privacy).
SECTION 5 – THIRD-PARTY SERVICES
In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.
As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.
When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
SECTION 6 – SECURITY
To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.
If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.
SECTION 7 – COOKIES
Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.
_session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).
_shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits
_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.
cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.
_secure_session_id, unique token, sessional
storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.
SECTION 8 – ONLINE BEHAVIOR TRACKING
Born 2 Ride uses Hotjar services to analyze the online behavior and voice of our website Costumers. This is done by combining both analysis tools and feedback tools. This give us the ‘big picture’ of how to improve the Costumer’s experience and performance of our Site.
The Analysis tools allows us to measure and observe our Costumer behavior while the Feedback tools allow us to hear what our Costumer have to say.
Our Website has a tracking code that is transmitted to Hotjar servers based in Ireland (EU). This tracking code contacts Hotjar’s servers and provides a script to Costumer´s computer or device accessing our Site. The script will capture specific data related to Costumer interaction with that particular webpage. This information is then sent to Hotjar’s servers for processing.
Through these tools, we can provide our Costumers with a better experience and service as well as diagnose technical problems and analyze Costumer trends. Most importantly, through Hotjar’s code, software and services, the functionality of our Website can be improved, make it more user-friendly, more valuable and simpler to use by the Costumers.
The following information may be collected related to the Costumer’s device and browser:
device’s IP address (captured and stored in an anonymized format);
device screen resolution;
device type (unique device identifiers), operating system, and browser type;
geographic location (country only);
preferred language used to display our Site.
Mouse events (movements, location and clicks)
For a sampling of visitors, servers automatically record information which is collected from our Site. This data includes:
geographic location (country only);
preferred language used to display the webpage;
date and time when website pages were accessed;
Cookies are used to collect non-personal information including standard internet log information and details of the Costumer’s behavioral patterns upon visiting our Site. This is done to enable our Site to provide Costumer with a better experience, identify preferences, diagnose technical problems, analyze trends and generally to help us improve our website.
Cookies are also used to determine if someone has opted out of being tracked by us.
Most browsers allow Costumer to choose whether to accept cookies or not. If You do not wish to have cookies placed on Your computer, please set Your browser preferences to reject all cookies, before accessing our Site.
Hotjar, at all times, undertakes to ensure that by sharing Your behavioral patterns and any other information generated from You visiting our Website, Your Privacy rights are respected at all times.
You may opt-out from having Hotjar collect Your information when visiting our Site at any time by visiting our Opt-out page and clicking ‘Disable Hotjar’.
SECTION 9 – AGE OF CONSENT
By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.
QUESTIONS AND CONTACT INFORMATION
If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at email@example.com